Managing Conflict in Relationships Essay - 2473 Words

Managing and Resolving Conflicts in a relationship Sonia Pabon Kaplan Institute Interpersonal Communication Mr. Muliken November 26, 2012 The topic that I have chosen to discuss throughout this paper is Managing and Resolving Conflicts in a Relationship. This topic is very important to me simply because, I personally see a lot of relationships failing, including some of mines due to lack of resolving and managing conflicts correctly. By the end of this paper I hope that I have helped the reader understand and eliminate any conflicts that confront their everyday lives. Many relationships and about fifty-five percent of marriages end because of unresolved conflicts. Most of the time these relationships fail because people forget†¦show more content†¦Conflict need not be catastrophic or personal conflicts are simply part of being human. Deal with issues as they arise, avoiding conflict makes situations worse. Time does not resolve matters instead it decreases the chance of a positive outcome. Attempt to understand the other persons point of view because dismissing the others views, assigning blame, and exclusive focus on your own perspective are all counterproductive. Do not judge emotions, no ones feelings are more or less â€Å"right† than the other. Emotions reflect a valid perspective of an individual even if you dont understand it; acknowledge the other persons reaction as important. Focus on the behavior, situation or problem area without attacking the person involved. Do not assume your values or beliefs are â€Å"right†, they reflect a view of the world from your unique perspective. Respecting anothers viewpoint as equally valuable opens an opportunity for learning and growth (Lifetips moving up in life, 2000). Handling conflict is a skill which can be learned. It requires practice, discipline and self-control. In the midst of conflict, most people forget the overall goal in addressing the conflict: Having your partner understand your feelings and resolving the disagreement. The more a couple can keep this goal in mind the less likely either will engage in criticism, yelling or name-calling. These behaviors only fuel the conflict (Managing Conflict in Your Relationship,Show MoreRelatedManaging Conflict With Employees With Conflict And Improve Relationships At Work2010 Words   |  9 PagesManaging conflict with coworkers doesn t have to be difficult. In this article are eight simple rules that should both help you deal with conflict and improve your relationships at work. Rule 1: See conflict as an opportunity Your perception of conflict has a direct impact on how it plays out in your life. 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The next theory will be Conflict Management Skills which deals with interpersonal conflict, interdependent, conflict trigger, constructive, and destructive conflict. The finally theory will be Managing Relationship Challenges which deals with active verbal responses, emotional or affective jealousy, repair and rejuvenation, fading away, and grave-dressing phase. FurthermoreRead More Human Resource Management Essay example1709 Words   |  7 PagesThe Employment relationship is the only reason public and private limited organisations work effectively. The Employment relationship is a fragile tie between an employer â€Å"management† and employee â€Å"worker†. This relationship can be affected by 3 factors which are interests, control and motivation. Employers have to balance these factors in order to maintain a productive working relationship. Employment relationship works like any other relationship, commitment is required from both sides. InRead MoreConflict Resolution Strategies Essay1444 Words   |  6 PagesConflict Resolution Strategies Conflict has long been viewed as negative, and is usually associated with things as trivial as an argument to something as extreme as war, and is seldom seen as beneficial. In the team environment however, conflict can be very beneficial if recognized early and managed properly and can enhance team performance as well as relationships between team members. Conflict is inevitable as humans interact, because not everyone shares the same beliefs, values, opinions, levelRead MoreCompanies Must Mentor Relationships and Manage Conflicts Essay1172 Words   |  5 PagesManaging conflict and how it will undoubtingly affect the long-term success of your career. Understanding the five areas of the mentoring relationship becomes vital for all employees when effectively managing conflict. The next competency of leveraging diversity is just as important as being able to manage conflict. In leveraging diversity one must â€Å"foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization†

Does Sex and Violence on Television Have a Negative Effect on Children Free Essays

Does sex and violence on television have negative effects on children? The issue that I am addressing is the effect of sex and violence in the media on children. As long as there has been television, there has been an association made between media and violence – children who repeated what they saw on cartoons leading to their death, teenagers injured while emulating a popular movie, and mass killings blamed on video games. Primarily this relationship has been assumed to be causal with television being the assumed central cause in violent or risky behavior. We will write a custom essay sample on Does Sex and Violence on Television Have a Negative Effect on Children? or any similar topic only for you Order Now Once you begin delving into the roots of violent and risky behavior, however, the association between modeled violence and expressed violence becomes less and less obvious. Violence in society in general is complicated and requires unpacking so that each aspect of the roots of violence can be analyzed and ultimately discussed in a meaningful way, including acknowledging that the origins are just as layered and complex as the solutions. Summary of Internet Information I began looking into various studies and articles about violence in media to see what kind of information was already available on the subject. There were a number of points of view represented, however, none of them outright dismissed that there was some relationship between sex and violence in the media and violent behavior. The studies also generally agreed that the complexities of violent behavior may potentially be ultimately unknowable because of that complexity. What may drive one person to violence may have little to no effect on another or the level of exposure to images of sex and violence in combination with other influences, including parental and peer attitudes towards sex and violence, may be a stronger relationship than media influence alone. The article â€Å"It’s not all sex and violence† by Agustin Fuentes set the tone for how I came to look at my research because it brought up the important point that sex and violence are over emphasized in modern culture and can give the false impression that sex and violence are at the very center of every human motivation rather than showing the reality that sex and violence are merely two aspects of the human experience, rather than central or common. The topics are scintillating and therefore more discussed. I also included research done to determine the effect of three safe sex campaigns run on Netherlands television during the mid-1990’s in order to see if there were positive messages that were also being sent on television about sex and sexual behavior (â€Å"Can public campaigns effectively change psychological determinants of safer sex? †), an evaluation of three Dutch campaigns that determined that the campaigns were successful in their goals of increasing safe sex practices in the Netherlands. I wanted to see if positive messages about sex and sexual behavior also had an effect on teenagers and young adults as this could be associated back to imitating modeled behavior in general. The determination in the case of the Dutch safe sex campaigns was that effectiveness of the televised messages was related not only to the message itself, but also to the amount of exposure the subject had to the message. Those who were more exposed to the messages were more likely to engage in safe sex than those who were less exposed or not exposed at all. In â€Å"Mass Media Effects on Violent Behavior† by Richard Felson discussed in detail the difficulties of studying the effects of media violence on children because it’s difficult to measure intent and the inherent issues present in building experiments that have the greatest possibility of delivering reasonable results. It was the most comprehensive and inclusive article that I read as it looked at a number of different methods of measuring media effects on children – ultimately demonstrating that there is a provable corollary between exposure to violence seen on television and later violent behavior, however, the media input was shown to be part of a greater set of environmental concerns. What I could determine from my sources was that the greatest issue faced by researchers interested in studying the possible corollary between seeing sex and violence on television and that exposure being the driving force for later acts of violence by the subject is that there is no consensus in the data. Replicating a real world experience in the laboratory requires introducing controls that may cause the subject or subjects to feel freer to engage in extreme behavior as the environment created in the experiment can lack the third-party controls that exist in the real world. There is also some difficulty in repeating the results regardless of the conclusions drawn from the data. Additionally, there are complications where the studies are not necessarily using the same metrics in their research so their conclusions may be similar or even confirm the findings of other research but not using the same methodology. The scientific method relies primarily on replication of results when executing the same experiment and that doesn’t seem to be happening in the research done on this topic. The shared determinations between each of my sources all acknowledged the shortcomings in the research; however, this did not prevent them from coming to some kind of conclusion. The most common conclusion was that there was a relationship, however, that relationship was not a direct one to one corollary. This was true for both negative and positive messages. The general acknowledgements is that while there is an association between exposure to messages in sex and violence in the media, that these messages were not necessarily a driving force in later acts of violence, but were certainly a factor in later acts of violence. Summary of a Research Study The research study that I am summarizing is â€Å"Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns† by M. C. Yzer, F. W. Siero, and B. P. Buunk. The research was designed to establish the effectiveness of Dutch safe sex campaigns that were run between 1994 and 1996. There were several metrics being measured, â€Å"improved attitudes, perceived social norms, self-efficacy and intentions regarding safer sex (Yzer, Siero Buunk, 1999) The methodology of the study was to use a representative sample of the Dutch population and then ask them to answer electronic questionnaires where you could not advance through to the next question without answering previous questions in order to minimize missing data. Each participant was issued a unique PIN number in order to further identify the participants. There were also five waves of questionnaires, and an individual participant could be eligible for more than one of these waves, however, they could only participate in one wave. The PIN numbers were also used to ensure that there were no duplicate participants from wave to wave. These methods were also employed to exclude testing effects, history effects, cultural changes and sample differences as alternative explanations for the data collected. (Yzer, Siero Buunk, 1999) The questionnaires measured attitudes towards safe sex practices, social norms , â€Å"self-efficacy† (Yzer, Siero Buunk, 1999), and whether or not the participant intended to engage in safe sex practices in the future. The key results in this study were that while the initial levels of positive attitudes and practices of safe sex, there was indeed room for an increase in those metrics. The increases were the most steep immediately after a campaign aired, but that uptick did not dip below the previous level but maintained over time. It was also shown that increases were not always across the board in every category during every campaign. There were different effects that depended on which campaign was aired. When split out into separate categories, â€Å"self-efficacy was enhanced by the 1994 campaign, and that intentions were enhanced by the 1994 and 1995 campaigns. To summarize, all target variables were generally more positive with respect to safer sex after a campaign than before. † (Yzer, Siero Buunk, 1999) The thesis of the experiment was the following: 1. Attitudes, social norms, self-efficacy and intentions would become more favorable towards safer sex in response to each of the 1994, 1995 and 1996 campaigns. 2. In the period of time after the 1996 campaign when no campaign was conducted (but in a similar time interval as between the 1994 but in a similar time interval as between the 1995 and 1996 campaigns), attitudes, social norms, self-efficacy and intentions would become less favorable towards safer sex. (Yzer, Siero Buunk, 1999) The data showed that after the campaigns were aired, that all of the measured areas showed an increase both short-term and long-term. They also noticed that there was a quick uptick in positive feelings shortly after a campaign was aired. Overall, the campaigns served to uphold and enhance already present social norms and attitudes towards safe sex and safe sex practices. The conclusions of this study also confirmed the conclusions of a study done in Germany that evaluated German safer sex campaigns. How this relates to the issue of what effect sex and violence on television effects children is that there is here a strong relationship between media messages and future behavior and that this relationship is related to amount of exposure to the message. It was already well established that there was an agreed upon corollary between violence seen on television and violent behavior, however, this study shows that the relationship is also built on frequency of exposure to the medium. Additionally, there can be changes in different areas over time, which shows the diversity of how media messages influence people and how that influence can be different while still present. Critical Analysis of Internet Information and Research Study In â€Å"It’s not all sex and violence† by Agustin Fuentes, the information provided by Dr. Fuentes is factual and points out that human beings are diverse and complex beings driven by a variety of things. The overemphasis on sex and violence in media is pervasive and dangerous to how we see ourselves as human beings. The amount of cooperation, joy, sharing, etc. that human beings do far outweigh the amount of violence we engage in as a species. However, we as a species are also fascinated with sex and violence and seek out that information – drawing focus towards it, rather than acknowledging their purpose and role in life and placing it among everything else in life, maintaining perspective. The evidence that is used is a walk through the development of human societies and what scientists know about the behavior of our ancestors and the results of primatological research with social behavior of primates. He shows that the majority of the behavior that we engage in is positive and helping behaviors, rather than negative behaviors. The strength of the evidence is weak, but the piece is intended to be an emotional appeal that includes appeals to the intellect. Because of the rhetorical mode of the piece, this is to be expected and does not immediately remove it from consideration as a good source of information. In â€Å"Can public campaigns effectively change psychological determinants of safer sex? † there is a great deal of factual evidence supported by strong evidence with a reasonable and intelligent analysis of the data gathered from their research. The strength of the evidence is significant, especially in light of the inclusion of the information that a German study came to similar conclusions. â€Å"Mass Media Effects on Violent Behavior† is a research study that gathers a number of different research studies and provides that data along with the conclusions of the author. The information is good and because of the amount of provided data, the reader can see where the author’s conclusions came from. Because of this article’s appearance in a peer-reviewed journal, it can be assumed to be a trustworthy source of information with strong evidence supporting its conclusions. Conclusion In answer to the specific question as to whether or not sex and violence on television is harmful to children – there is no simple answer. Through looking at the evidence, there is an undeniable effect of what people see on television and their future behavior, but that link is not causal. The factors that exist in order to drive an individual to violence are difficult to measure due to basic problems with creating appropriate test trials, the complexity of human nature, and the overwhelming amount of input that everyone has on a regular basis. A worthwhile avenue for research would be to measure exposure to specific stimuli in media messages and whether or not it’s the amount of sex and violence that someone is exposed to that is the deciding factor in future behavior. Another avenue would be to do a longitudinal study of children of ifferent socio-economic backgrounds to see what other factors exist (exposure to violence in daily life, attitudes about sex, etc. ) along with measuring how the child is interpreting the media messages that it is exposed to along with the frequency of that exposure. It would be holistic, but perhaps prohibitively complex and long term to execute. What remains unknown is what the full impact of media messages on children is, there is an effect, that’s undeniable, but that effect is clearly influenced by a variety of factors and may only be a reflection of what the child has already learned elsewhere. References Bushman, B. (2013). Why do people deny violent media effects?. Psychology Today, Retrieved from http://www. psychologytoday. com/blog/get-psyched/201302/why-do people-deny-violent-media-effects Felson, R. (1996) Mass media effects on violent behavior. Annual Review of Sociology, 22, 103-128 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2083426 Fuentes, A. (2013). Busting myths about human nature. Psychology Today, Retrieved from http://www. psychologytoday. com/blog/busting-myths-about-human- nature/201302/it-s-not-all-sex-and-violence Walker, M. (1983). Some problems in interpreting statistics relating to crime. Journal of the Royal Statistical Society, 146(3), 281-293 . Retrieved from http://www. jstor. org. libproxy. uml. edu/stable/2981656 Yzer, M. C. , Siero, F. W. Buunk, B. P. (1999). Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch campaigns. Health Education Research, 15(3), 339-352. Retrieved from http://her. oxfordjournals. org/content/15/3/339. full How to cite Does Sex and Violence on Television Have a Negative Effect on Children?, Papers

A Case Study on how Enterprise Rent A Car- Free Sample

Question: Make a plan for the launch of a ENTERPRISE RENT A CAR cab service which is well established in 7 countries making going to start the business in BRISBANE AUSTRALIA with a 500,000 AUD. Answer: Executive Summary This report was basically a marketing plan for Enterprise Rent - A Car which is going to launch its services in Brisbane, Australia. The organisation was first time launching its services in Brisbane city. During the first year of the business, Enterprise Rent- A Car aimed to achieve the target of enough popularity in the market so that it can be a leader of car rental services in the Brisbane City. It also aimed to gain the 0.6% market share and wants to perform the business of $1,000,000.For marketing strategy, the online marketing was preferred to reach maximum people in Brisbane city and to utilize the opportunities and to overcome the threats and weaknesses. The company used various other strategies like launching other services and populate them using various marketing strategies. Getting Tired of Never-Ending Assignments? Hire an Expert from MyAssignmenthelp and Get the Necessary Assignment Help at a Reasonable Rate. The company provided the cars and other vehicles on rent. The special service that the company was targeting to start is providing the one way rental service as this has become a weakness for the company. Thus, the company provided the vehicles on rent for various purposes. This basically targeted the people of age group 15 to 65 years. For private bookings and for organizational bookings it targeted the orphanages, old age homes etc. Initially, the prices of the services were very low for attracting people. The distribution of the services was both online and on call service. The payment will be done by online and on delivery of service.The company tried to achieve all the targets by implementing the marketing plan described in the report. Basically, the company used the online marketing, magazines, newspapers, direct mails for the marketing purpose to attract a large group of people. This report is a marketing plan for an Enterprise rent-a-car in Brisbane, Australia. This marketing plan includes the current situation of the enterprise, enterprises SWOT analysis, Market segmentation, targeted market, positioning the car rental service in the market, Objective of the marketing plan, marketing strategy, the budget assigned to marketing,control and contingencies. This includes the budget of 500,000 AUD. Thus, this report will prepare the marketing plan according to the given budget.Aim of this report is to create an appropriate formarketing plan for the Enterprise rent-a-car so that it can well establish its market in the Brisbane city of Australia.The scope of this marketing plan is very wide. This marketing plan will create abusiness wide opportunity for Enterprise rent-a-car and help the enterprise to enhance their business. Company Background Enterprise Rent-A-Car is based in UK and currently provides its services in seven countries worldwide. The company provides its car rental services for both private and business purposes. The company currently has more than 8,200 offices worldwide and 370 offices in the UK itself. The company also provides the vehicle replacement. It even replaces the accidental vehicles. The company was founded in 1957 and the founder of the company is Jack Taylor (About Rent-A CAR, 2014). The company is dedicated to their customers for providing the excellent services. Its dedication towards their employees and customers can be observed from the fact that 99% of the job vacancies is filled internally by the employees itself. Current Situation Analysis The current situation of the company can be understood by three analysis, i.e. internal analysis, external analysis and market analysis. Internal Analysis The mission of Enterprise Rent-a-car is to provide the commercial and automotive truck on rent. The company provides the leasing and sales services in cars according to the need of the customers and expectation for the quality service and values (Enterprise rent a car mission, 2014). The company works with various resources and contracts with the car owners, who want to provide their car on rent. The company offers various offers and services in terms of car rent and truck on rents. The company has a strong workforce to work. The internal environment of the company supports the growth of the company. Employees of the company are well satisfied to work enough. Overall, the company is strong enough to establish new market in Brisbane, Australia. External Analysis The company uses latest technology to reach their customers. Company supports the use of updated, improved technology present in the market. Economically, the company is strong to establish its new market. The main issue faced by the company will be the political or legal issues, to understand the legal issues in Australia, the company needs to perform various researches in the Australian market as the company is new in the Australian market and is not habitual to the laws and regulation of Australian government. If we talk on the cultural influences, then the Australian people are very sensitive about the culture. Thus, while marketing, these factors should be analysed and handled properly. Natural environment is very much favourable for the business and the small problems will not affect the business. Enterprise Rent- A - Car is recognised for its quality service throughout the market (Customer Service, 2014). Market Analysis The marketing analysis includes the market of Brisbane city of Australia as the company wants to start its business in this city. For analysing the market let us consider the below graph. Rent vs. Own property data statistics of Brisbane City (Property Data, 2014) According the above graph, 18% of the people have their own property. 24.8% of the people are thinking to purchase their own property. Other people use the resources on rent as described. Thus, the market has a great scope for car rent business (Kotler, 2010). There are various car rental companies which are available in the Brisbane city which provides its best services in the Brisbane city of Australia. Among those, the best car rental providing companies are Thrifty car rental fortitude Valley, Avis, Vista hire and Vroom (Thrifty, 2014). The main competition of the company will be with Vroom and Vista hire as the people of Brisbane likes the services of these company a lot but the company has various advantages. In this, the main competition is that the company provides a wide range of vehicles at a wide range of rental prices. Customers of Brisbane city wants the luxury services in form of rental car at reasonable prices (ibisworld, 2010). SWOT Analysis SWOT analysis of the Enterprise Rent-A-Car is as follows: Strengths Weaknesses 1.The Enterprise Rent-A-Car has a strong brand image. 2.The company provides the leading car rental services in seven countries worldwide. 3.Company has vehicles available in large fleet. 4Company provides operations and services in large scale. 5.The company has strong financial condition. Company can expend a large amount to setup the new business. 6.Company is providing its leading customer services and the customers are very much satisfied with the services of Enterprise Rent-A-Car (Ganzer, 2012). 1.Company should have the concentration of assets. 2 Company needs to maintain its vehicles from time to time for providing better services. 3 Company doesnt provide the facility of one way rental. 4.The operations of the company are very intensive including capital operation also. Opportunities Threats 1. The company has started various new services which can emerge as new outstanding opportunities in the market. 2.The car rental market is growing globally and people are using this type of services enthusiastically. 3.eople are using internet at a large scale. People also use the online booking or purchasing services. 4.People also use the smartphone applications on large scale for booking or other purposes. 5.At airport or railway stations, people need the cabs in large scale. Sometimes people have their own vehicles but then also they need to book the cab while travelling in other cities (Brajkrati, 2011). 1.Brisbane is a very competitive market for car rental services. Thus, the company needs to face a large scale of competition. 2. In Brisbane, the cost of drivers are very high. Even the charge of maintaining the vehicles is also high. 3.The interest rates of the various services like bank loan etc. are increasing day by day. 4.Price of fuel is also increasing with time. Thus, the SWOT analysis of the company is performed which works as a raw material for developing the marketing plan. Market Segmentation For marketing segmentation, let us first analyse and view the population and do the income analysis of the people of Brisbane city. Income Analysis of Brisbane City, Australia (2014) The above graph is showing the income statements of the people in Brisbane city. According to the above graph, the average monthly loan repayment of people of Brisbane city is $2400. People are paying an average rent of $530 weekly, the weekly individual income of the people in Brisbane city is $859, weekly average income of a family is $2386 and weekly household income is $1828. Thus, the people of Brisbane city will be able to afford the car rental services of Enterprise Rent - A Car. The market can be segmented in many ways like consideration of private services or organisational services (slideshare, 2010). Thus, the market can be segmented into two parts, private booking and organisational booking. It is said to be a private booking if someone rents the car for their personal use. Organizational booking is said if an organisation books car, on rent. In private booking also market can be segmented into two parts, individual or family booking. Individual means if a person has booked a car on rent only for himself and family booking means if the car is booked on rent for the full family (Eboschor, 2010). In organisational booking also market can be segmented into many parts like group booking or single booking. Group booking can be done only when the organization organizes a trip and then books the vehicles for it. The other organizational purpose may be for goods transportation. For goods transportation, the organization may hire trucks. In single organisation booking, organisation may book a car on rent if a single person comes for meeting or any other official purpose (monestime, 2010). Target Market For the analysis of target market, let us first see the population of Brisbane city in Australia. This can be analysed from the below graph. Population percentage of different age group (Property data, 2014) The above figure is showing the population ration of Brisbane city in Australia. Brisbane is the third largest city in Australia having population of nearly 2.2 million people and has the largest growth rate in Australia (Study Brisbane, 2014). The above figure is divided into three age groups under 15, between 15-65 and 65 plus. There are 4.6% people under the age of 15 years in Brisbane, nearly 90.4% people are between 15-65 age groups and nearly 5% people are more than 65 years. In private market segmentation, the company will target the 15 65 age group people. Because it is obvious to understand that under 15 age group people will not be able to book a car. Also, there will be very less people who will be able to hire the car on rent. Thus, our private targeted market is very big in size but in this market also the company will mostly target the middle class people as the poor people will not have the capability to book a car on rent and the rich class people have their own mode of transportation (business week, 2006). In the organizational market segment, the company will mainly target the schools, colleges, old age homes, orphanages, event organizers etc. as these generally needs the vehicles for various events like picnics, tours etc (Powers, 2004). Old age homes, orphanages and event organizers will be targeted mainly as they organise such events on a large scale. Positioning The company provides a wide range of options to their customers. Company has options available from low class cars to luxury cars, low prices to highest prices. Thus, the company provides its services from low price range to highest price range. The services provided by the company are very fast. After confirmation of the booking of car, the car will reach at the destination on time. This hikes the position of the company in the market. The other factor that contributes are that the company never compromises with the quality of service which means if a customer books a prime car then the company will not provide the car of low level but if a customer books a car of low level, then it may provide the higher level car on unavailability of low level cars. Thus, the customers always remain satisfied with the services of the company. (Wong, 2011). The negative factor is that, the company does not provide the facility of one way rental. This factor affects the position of the company in the market. If we see in the market there are various other car rental companies in the market which provides car on rent for one way transportation. Thus, overall, the position of Enterprise Rent ACar is very good in the market. It will compete with the other popular car rental companies in the market. Objectives The objective of this marketing plan is to gain the overall market of the Brisbane City. Most of the people should prefer to use Enterprise Rent ACar for booking of car or other vehicles on rent by providing the better services to the customers. The primary goal of this marketing plan is to generating the awareness between the people about the organisation and the offers and services provided by the organisation. This will help in increasing the popularity of the organisation in Brisbane city. The organization will also start the one way rental service by gaining the proper resources and fund (Harvey, 2013). Thus, the main goal of the marketing strategy is to identify the needs of the customers and to provide the best facilities and services to the customers so that the Enterprise RentACar can gain its popularity in the first year. Marketing Strategies Product The facilities and services that the company will provide is that it will facilitate the users for booking car or other vehicles on rent for various purposes. It will provide a wide range of services according to price and facilities which will facilitate the users for booking the car from home at an affordable price. The company will provide various levels of cars like low level, luxury cars, sports car etc. according to the requirement of customer. Similarly, other vehicles will also be levelled (Bruce, 2013). The company will provide the Jaguar XJ for luxury car services on rent. Price The charge will be according to the booking of the customers. The rent will vary according to the time, distance between source and the destination. The rent of the luxury cars will be higher than the low level cars. Similarly, the charge of the trucks will vary according to the load weighing capacity of the truck (Industry week, 2014). Let us take an example of the charge of the luxury car Jaguar XJ which will be $1 per 5 kilometres and the weighting charges will be $2 per hour. Promotion The promotion of services will be done by various mediums. The main mode of the promotion will be internet. Online marketing will mostly be preferred. Second source of promotion media will be the television channels and the newspapers. Other sources of promotion will be the banners and templates and providing advertisements on other media (Business Statistics, 2010). In online medium, social media marketing will be preferred as this is very easy, effective and least costly method of marketing and other factor is that the social media covers a large number of people in the market. Place Place, as described above, will be Brisbane city in Australia. In Brisbane city also the pose area will be targeted as the company needs to cover large number of people. People People present in the services will be the employees and the customers who want to use these services. In the employees, the people present in providing the service will be the operational managers, booking managers and employees, drivers etc. while the customers will be as described above will be the mainly from the age group 15-65 and the families. The various organizations will also acts as customer for the Enterprise Rent-A Car. Process The process of the service will start from the booking, online or by call booking will be done by the customers after the booking process the online payment will be done by the customers by various ways like credit card, debit card or net banking. Finally a form of liability will be filled by customers. Physically Attributes The Physical attributes that will be present in the process will be an office, a server for processing the requests and storing the data, Computer systems etc. For improving the service and quality and service for the customers the accessories should also be according to that. Action Plan The action plan of marketing is expressed in the following table Process Timing Objective Online Marketing Google Advertisement Google Ad words Email Marketing Target redirected Web Users Web Advertisement Social media marketing 12 months 12 months 4 months 3 months 6 months 12 months The objective of the online marketing is to gain more number of customers through online social media. Google Advertisement will help to gain customers when something related to car rental will be searched online, Google ad words will also be used in ranking the company higher in the search engines. Redirected web user will transfer the users on our website and web advertisement will help to attract the customers (Programs live, 2011). Radio Advertisements Frequent 60 seconds advertisements Frequent 30 second Slow 60 seconds Advertisements Slow 60 seconds advertisement Slow 30 second advertisement For first 1 month For next 1 month For next one month For next one month Most of the people generally listen radio in free time. This can be evolved as the great starting source. Billboards 12.66 * 3.35m 6.00 * 3.00m 3.00 * 3.00m 12 months 12 months 12 months Billboards create a different type of positive image among the people. It can be seen from even from the distance. Magazines Double page spread Full Page Half Page Third Page Quarter Page 70mm * 58mm Once in 4 months Once in two months Once in one month Once in 15 days Once in 10 days Magazines are a great source of advertisement and people generally read the magazines for knowledge purpose. Newspaper Courier Mail Full Page Half Page Quarter Page QWeekEnd Full Page Half Page Quarter Page U on Sunday Once in 6 months Once in 3 months Once in 3 months Once Once in 6 months Once in 4 months Newspapers are used in almost every house or family to know about the daily news. Thus, it can also be a great source of advertisement Direct Mails Direct mail letters Direct main postcards 12 months 12 months Direct mail advertisement assures that the people who received the letter will surely see the advertisements. Marketing Budget The overall marketing budget of the company is $500,000. The distribution of the cost can be done as follows: Website: $10,000 Online Marketing: $ 90,000 Billboard Budget: $150,000 Magazines: $100,000 Newspaper: $100,000 Direct Mails: $50,000 (Paramasivan, 2010) Controls and Contingencies The success of each process will be monitored according to the response gained by the customers on each activity (SOM, 2009). Response on online activity can be measured directly very easily but for other marketing resources, the company should make some strategy. The feedback form helps a lot, wherein, the company can ask the customers on how they came to know about the services of Enterprise RentACar. Conclusion The above report is basically the result of various studies and research. The above market plan is prepared by studying the various marketing activities and researching the marketing resources available in the market. This marketing strategy, if executed successfully, may result in the success of Enterprise Rent-ACar. The main objective of marketing plan is to gain the popularity in one year and establish a strong network within the city. The marketing plan will include the online marketing, billboards, magazines, newspapers and the direct mails. References Mission Rent-A-Car (2014). Our Mission. About Enterprise Rent-A-Car (2014). About Us. Customer Service (2014). Culture of Customer Service. 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